There was a lot of thought and exploration put into the set the Pac-12 Networks will use for original programming. Installed late last week, the set reflects the geography and atmosphere of the different Pac-12 institutions.
For one, real redwood is found throughout the set, which reflects the region. There is also granite, which can be found in the mountainous areas of the Pac-12 markets. And blue is a prevalent color, which reflects so many of the conference’s cities that are near water.
“It doesn’t feel like a log cabin, but by the same token it feels at home in the Pacific Coast region,” Pac-12 Enterprises Creative Director David Rickles said. “That speaks to the overall natural vibe to this set. The concept is rooted in being inspired by the natural surroundings in our environment and being able to physically represent them.”
Rickles also said the set has a “massive amount of technology, but it’s not in-your-face technology. We did it in a really classy way so it complements, it doesn’t dominate.”
Other notes about the set:
- The reporting desks and platforms are all shaped like the Pac-12 shield, or together they make up the shield, depending on which part of the set.
- All the podiums are on wheels so they can be moved around or cleared out of the studio entirely, if need be.
- Rickles said “every single nook and cranny of this set, none of it will go to waste. We can use every single spare inch of it. In space, sports really hasn’t done that yet.”
Rickles also pointed out that all of the redwood used on the set was going to be discarded. Most redwoods come from ecologically sustainable farms that are cut down for lumber use. The redwood on the set came from a sustainable farm and was salvaged from a place where it was otherwise going to be thrown away.
“Before we justified putting redwood on the set, we asked where the source of the redwood was,” Rickles said. “We didn’t want it to just come from some guy who choped down redwood trees and sold the timber. It is saved from being destroyed and basically wasted wood.”