By Greg Neal
Renaissance Hotel, 4th floor
Walnut Creek, California
With all the fuss about winning the Pac-12 Football Championship trophy, our coaches might be in line for a different type of hardware, an Academy Award.
We kicked off our inaugural creative on-air promotional campaign by shooting all 12 Pac-12 Football coaches, with a bit of a twist. It required a little acting, but that was no problem for our guys.
History Channel is no longer about History…MTV, no music…A&E, where’s the arts? Well, Pac-12 Networks will be all PAC-12 all the time.
So we did a little Hollywood spoof by making the coaches starts of TV shows you will NEVER see on our networks.
Whittlin’ with Whittingham? The only show about whittling starring Utah Coach Kyle Whittingham.
Fish n’ Chip! Oregon Coach Chip Kelley now has a fishing show?
And Mora Mora. Jim Mora and his twin brother take on the city’s dark side.
Then we follow up with a pre-empt message that takes you to a killer montage of Pac-12 action.
I’ll just tease everyone with these few and we’ll circulate them after we edit. We’ll be making up to 20 different promos.
Another day in the life of Hollywood.